20 years of design —
every chapter.

Designed digital campaign assets for BlackPlanet and MiGente — two of the largest multicultural online communities of the early internet era, each serving millions of users. An early lesson in designing for underrepresented audiences at real scale.

Led UX and creative direction for a regulated binary options trading platform. Designed multi-device experiences under strict performance, trust, and risk constraints — the first time designing where poor UX decisions carried real financial consequences.

• Improved mobile conversion rates by 12% following platform redesign.
• Designed multi-language, multi-currency interfaces for a globally regulated product.

Eleven years of independent practice running alongside full-time work — delivering graphic design, UX, web design, print, and brand work for clients across media, gaming, ad-tech, and consumer platforms. Breadth as a feature, not a liability.

• Scopely — Launch creatives for The Walking Dead and Dice With Friends, reaching 5M+ users.
• StartApp — Mobile ad concepts increasing click-through rates by 18%.
• BravoTV, McGarryBowen, WinAsUGo — Rapid-turn campaign UI and digital assets under broadcast deadlines.

Eight years designing student- and teacher-facing platforms used at national scale. Moved from visual execution into systems thinking — building reusable component guidelines, replacing spreadsheet workflows with custom tools, and learning that good education UX requires deep empathy for overwhelmed teachers, not just students.

• Increased daily active usage by 22% through UX and interaction redesign.
• Replaced spreadsheet-based workflows with custom internal tools, saving ~10 hrs/week per analyst.
• Established reusable CSS/HTML component guidelines adopted organization-wide.
• Partnered with communications teams on digital marketing assets supporting program growth.