Case Study

Pleasantville Downtown Map
Print-first wayfinding & business directory

A physical navigation system designed for instant orientation—helping visitors discover where to go next without apps, downloads, or setup.

Role: Designer Medium: Print + QR directory Scope: 70+ businesses Focus: wayfinding · information design

Problem

Visitors arriving in Pleasantville needed a fast way to understand what’s walkable, what businesses exist, and how to move through the downtown area. Discovery was fragmented, making “where should we go next?” unnecessarily hard.

Key decisions

  • Numbered markers: supports fast scanning without overcrowding.
  • Color-coded categories: lets visitors jump directly to intent.
  • QR for depth: keeps print legible while enabling updates.

Selected artifacts

Map folded front

Folded — front

Map folded back

Folded — back

Map unfolded

Unfolded — interior

Outcome

  • Distributed across 70+ businesses.
  • Clear system: categories + numbering + QR.
  • Designed for real-world use (counter, wall, hand).
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